I was in the doctors yesterday (I'll cover this later but short version: I've bruised some ribs playing football) and saw this pamphlet:
I get that they're trying to advertise their "I've fallen and I can't get up" alarm in a new way, avoiding the image of a frail lady looking longingly at the camera while she lies prostate on the floor but I don't think they've properly focus grouped this pamphlet. To me it is saying one of two things:
- Our new alarms come in the form of an older lady that you'll have to carry on your back that will scream at the slightest sign of danger
- If you do fall over we'll send over a Clint Eastwood look-a-like to carry you to safety
Either way I don't think they're going to shift more units.