Just traveling to and from the office, I get at least two offers of free stuff per week and daily propositioning from various charities and credit card bootleggers. As a trained and practicing marketer I like to think that I’m immune but you can’t help but be influenced by the launch campaigns and trials that are so commonplace today. I foolishly included the question “Do you enjoy receiving free items?” in a questionnaire I ran as part of a third year investigation. What I wanted to ask was “How much does free stuff influence your purchasing habits?” but instead I got a load of positive responses who some how thought the question was a veiled offer and were now expecting giveaway items. Basically, even if you don’t know what it is or if you want it you’ll still take a handout as a moment ago you were a loser with nothing but now, worst case scenario, you’re a loser with something.
Before you go, there is a point to all this. First, the obvious revelation “everyone likes to get presents”. And B, if you see a dude dressed up as a giant tuna run the other way as NEW JOHN WEST SPREADABLE TUNA is nothing more than 1970s fish paste in a new coat of paint.

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